12 Meaningful (and Free) Gifts for Business Associates

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Corporate gifting has always been largely a necessary expense for most businesses, resulting in simply astounding spending. A July 2021 study by Coresight Research (sponsored by GiftNow) estimated that the corporate gift market will reach $242 billion this year, with most companies spending between $75 to $100 per gift. From shopping cards to toiletry bags to food baskets to cell phone chargers, the market is flooded with gadgets and gadgets that can be bought and distributed in bulk. But what if you could show your appreciation in a more personal way that helps build stronger, more dimensional relationships?

Offer gift ideas that will do just that:

1 time: Of course, this is the most valuable thing anyone owns. You cannot renew it. When you give someone your uninterrupted time, you give a part of yourself. So consider the employee who’s been trying to meet you for 15 minutes to share an idea, or a seller who’s been loyal for years, and give away some of those precious hours.

Related: 10 ways to buy more time

2. Gratitude: This can be expressed in several ways. Just saying “thank you” is an option, of course, but also offering compliments and/or writing a handwritten letter of appreciation. Make the extra effort to show colleagues that you see and appreciate them.

3. Autonomy: Part of being a great leader is developing a great team and building relationships with vendors. Give them the gift of showing that they meet your expectations by ceding more independence to them.

4. Support: This can come from many ways. You can show genuine interest and encouragement, or give someone time and space. You can also simply ask what people need or want to get their support, and then let them come to you with the answers.

5. Education: Telling someone what to do or what you want is one thing – and empowering them with the knowledge to perform and grow is another.

6. Credit: When a business succeeds, it is often the result of the efforts of many, but often very few get the credit. As a leader, you must share your successes with those who have contributed. Doing so will make you look stronger and more confident.

7. Compassion: This characteristic is sometimes confused for being soft or easy, and it is often difficult for people to show their weakness, but they make an effort to be understanding. Show true devotion and compassion. Be flexible. Defend others. Be prepared to help prioritize and participate.

Related: Stop talking about empathy, and start acting on it

8. Benefit: The key business partners you work with – whether they are employees, vendors, clients, or others – have interests both within and outside their careers. Ask her questions, and really He listens.

9. Clarity: Clearly define roles, responsibilities and expectations. Make sure everyone understands and is on board, and offer free support and guidance as needed.

10. Loyalty: From following through on commitments, to making them more than just the end result, to driving with integrity…Loyalty is essential to building any healthy relationship.

11. Opportunity: Reward employees with the opportunity for advancement and additional responsibility, and allow vendors to do more business when they prove they’re ready. Give the key people in your business a chance to be a bigger part of it.

12. Experience: Don’t lock up employees in the same tasks every day. Let them learn all aspects of the company in which they show competence and interest. The resulting knowledge will make them more valuable assets, and they will feel more valuable and earned.

Related: Why you need to prioritize improving the skills of your workforce


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