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Once upon a time, they were saying that content is king, then we were hypnotized by social media metrics, followers, likes, digital influencers, and unfortunately, because of these deviations, the content standard became second, at some level. Well, as Covid-19 has rocked almost every corner of the planet and our culture, so too has it in the content game.
“Media consumption is increasing. Nielsen studies show that home consumers have led to a 60% increase in the amount of video content viewed globally. As every country is at a different stage in its response to COVID-19, TV interaction Diverse, but one thing is constant; the time viewers spend watching news and entertainment is on the rise as the spread of COVID-19 worsens.”
The 2020 World Economic Forum Report also declared that “Demand for content has risen very rapidly since the start of the outbreak. Two-thirds of consumers worldwide are watching more news coverage and half are watching more video content on streaming services.”
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Due to the phenomena of the century, Covid-19, the demand for and viewing of digital media and content has increased dramatically, while access to film and television productions, international travel crews and cinema has decreased dramatically.
This is all the rage now with the massive rise of the creator in 2021, thanks to NFTs and Blockchain. (If you don’t know what are NFTs (Non-Foldable Tokens) yet, you’re behind the game, start your Google search and self-education journey today to get a great deal of enlightenment.) Reading NFTs is a victim of unfriendly jargon for a foundation on how to coexist.
In 2017, I co-founded Tech Talk Media, an American television and film production company, with my cousin and digital entrepreneur, Ronald Hans, in order to provide the best educational entertainment (educational and entertaining) using our unique access and knowledge of the latest technologies, markets and content. All produced to a high standard and distributed to Tier 1 broadcasters around the world, with superior production schedules, flexibility, and rights. Since 2020, the company has received 16 awards from the International Film Festival for our original production.
As a team of diverse entrepreneurs, innovators and problem solvers, we have always been devising ways to produce content and revolutionize the media space, and this was no different when it came to continuing our TV and film productions throughout the terrible pandemic. “It wasn’t my first rodeo, and as a seasoned entrepreneur, I naturally encounter challenges and obstacles along the way. Co-founder, Ronald Hans, commented that COVID-19 was just another tough hurdle we needed to learn how to operate.
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In partnership with Temi Robots, and others in space, the team will dispatch semi-autonomous robots, with minimal filming crews, where locations allow. The producer/executive director will then log into the robot, or just via Zoom or Facetime for ‘remote control’ Oftentimes, we’d shoot in outdoor environments to be safe, then send a bot to film the snaps indoors, accompanied by a fully disguised photographer and restaurant. Often our biggest hurdle was the most basic, getting Wi- Fi is strong enough, which was difficult even at NASA sites!” Hans continued.
Tech Talk Media has just released three new final productions for distribution and broadcast in the first quarter of 2022. Two of them, Inside NASA Innovations (6 x 60 minutes per season) and The Rise of AI (6 x 30 minutes per season), will premiere With Discovery Asia in January 2022. The two TV series have already won several International Film Festival awards and highlight revolutionary new technologies and innovations in the space and artificial intelligence markets, which are a big part of our development.
Our team has been fortunate to have unparalleled access to and development of behind-the-scenes technology innovations from NASA, as well as leading AI players, aligning with leading organizations and think tanks, including Samsung, Microsoft, Cornell Tech, and MIT. However, shooting was not “easy” at all, and we had to think outside the box about how to achieve what we normally do with a larger team and the present producer.
Tech Talk Media’s third completed production scheduled for release in the first quarter of 2022 will be “Last Man Standing: The Chronicles of Myron Sugerman”. A feature-length true crime documentary, presenting the real-life story of Myron Sugerman, a member of the Newark/New Jersey Mob. Myron’s father, Barney Sugerman, was a lifelong partner of Meyer Lansky, Benny “Bugsy” Seigel, Lucky Luciano, and Joe “Doc” Statcher. Myron is the last original gangster from that famous era, Sugerman was the largest manufacturer, importer and exporter of illegal slot machines, pinball machines, music boxes and cigarette machines from the 1930s onwards. Distributing contraband to more than 80 countries around the world, Myron’s endeavors extend worldwide. After fighting against the onslaught of fascist violence on the streets of New Jersey and New York from Nazi Bond, he adopts Nazi hunting bait and soon after forges strategic relationships with Simon Wiesenthal, a famous Nazi hunter, and together they locate notorious Nazi scientist Dr. Josef Mengele, which leads to what It appears to his premature death.
It’s a great story, one of our best pieces to date, and a special piece of US history. Incredibly, during the creation of this masterpiece, as executive producer and director, I didn’t meet Myron in person for the entirety of filming, and I directed the production almost entirely remotely, through video conferencing, with a minimal team on site, and independent hardware assistance, which is A very distinctive feature of our company’s post-Covid methodology.
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On the contrary, for our newest production, NFTme, I traveled around the world with two vaccines and a booster in order to set up production with this personal interaction. NFTme offers a glimpse into the skyrocketing rise of NFTs, cryptocurrencies, and blockchain technology. By explaining unfriendly terms, and showcasing technologies, opportunities and innovators, NFTme highlights how this new marketplace and social culture has developed a creative revolution that unites innovators, innovators and pioneers across this newly created and highly immersive ecosystem.
NFTme showcased its guests, Livina Lee (formerly Hong Kong Christie’s) and Frank Smits (a veteran art collector) who launched an entirely new fine art collection called 9888 pieces called ‘The Meta Art Club’ this month on NFT’s largest platform, Opensea. Frustrated by the rate of development and change in the traditional art market, Livina and Frank quickly adopted NFT technology and art on the blockchain. “NFT is the game-changer the world needs, enabling creators to produce and distribute their own content in a jiffy and without the traditional barriers of entry.” The Meta Art Club has been a boon to us, to be able to sponsor 35 leading artists, and produce thousands of pieces Beautiful artwork in record time, artist representation and artwork for sale, without any hurdles, commissions, or galleries to get through.” Livina Lee commented.
After showing in Vogue Singapore, Meta Art Club sold hundreds of pieces in its first hour live as the market boomed on exciting access to pre-screened and curated NFT artists. As part of the Unique Landing, Livina and Frank ensure the artists are compensated fairly, the art is protected, the collector gets what they pay for, and then the money is also given to charitable causes and to develop awards and opportunities for new emerging artists. By adopting NFT technology and markets, Levina and Frank were able to accelerate the launch of this project, and ensure that the process was smooth, professional, and uninterrupted by Covid-19. NFTs undoubtedly provide a smooth stream to distribute more digital content. Furthermore, they never had to travel or meet in person to get this done.
The need for content is growing exponentially, and even more so today with the blockchain and NFT revolution, and the world’s access to TV and movie productions has become more and more difficult since Covid-19 hit our streets.
Tech Talk Media has experienced a rapid, exponential growth in content production, however, this is in stark contrast to most production houses around the world that have suffered from a lack of access to production, while the appetite and requirements for new content have skyrocketed.
“Like any other sector, the media industry is feeling the impact of the virus. While there is a lot of disruption, there are also opportunities emerging and the crisis is likely to spur some creative innovation.” Willis mentioned the Watson Tower. “As the COVID-19 pandemic changes the way the world works, broadcasters and media companies are having to adopt radically different approaches to content creation.”
As a leading podcast producer, ElectraCast Media has also been expanding its media catalog over the past two years as other companies see a significant drop in production. “When Covid hit, we either had to accept the situation or we were crushed by it and stopping was not an option. We are able to put together teams to work remotely and work online to continue development and production.” commented Peter Rafelson, Co-Founder and Producer at ElectraCast Media, who is also popular By writing Madonna’s song “Open Your Heart” number one. “Sharing is off the charts, and while we are always developing and improving our offerings; remote work, COVID-19 and changing behaviors and social behavior has been the cause and the sharp rise in demand for our content,” Raffelson continued.
As we’ve seen for the past 24 months, nothing is certain or guaranteed. With a rapidly changing global environment, you are sure to be agile and adapt, as obstacles are met. In my life, I work on three principles to reach success, passion, determination and resilience. Passionately, your product/service/design will be flawless, with determination you will reach the end and meet each goal one by one, and with flexibility, you will never give up, no matter what hits you.
In the words of Nelson Mandela “Don’t judge me by my success, judge me by the number of times I fell and got up again.” Or the great Winston Churchill “Success consists in going from failure to failure without losing enthusiasm.”
There is no doubt that a blow like Covid-19 and the ongoing pandemic is a formidable and problematic blow, but with the right mindset and adaptability, there is a fantastic opportunity for any builder able to continue building during this exciting time in digital history.
If anything, my main takeaway on how to progress during these changing times, is from this simple mindset of achieving anything and seeing obstacles and challenges as part of the normal course of our lives.
With the right passion, determination and agility, 2022 will be the year of Content Kings and Queens made.