John Lewis has stopped selling a children’s party dress called “Lollita” after it was criticized on social media.
The maroon dress, which features embroidered lace sleeves and a knee-length skirt, is by clothing brand Chi Chi London and sold on the department store’s website.
It retails for £50 and was available in sizes for kids ages 3-11.
Social media users have criticized the name of the dress, which is similar to the 1995 novel by Russian-American writer Vladimir Nabokov. lolita.
lolita It tells the story of a 12-year-old girl named Dolores who is sexually assaulted by her middle-aged stepfather, who calls her “Lolita”.
Sharing a snap of the dress on John Lewis’ Twitter, writer Victoria Corinne Mitchell said, “If you were to think of a baby’s party dress name, what wouldn’t you name it?”
The post received more than 600 responses and was liked nearly 8,000 times.
“Are you kidding @JohnLewisRetail? Who is responsible for this? Do you have anyone with the education to know why this is totally unacceptable?” one user commented.
Another wrote: “Even if you haven’t read the book, someone in the process must have had some hint that this probably doesn’t sound quite right…”
Before the dress was removed from sale, the John Lewis website described it as a “party favourite.”
Lined with satin for a soft, comfortable finish, this beautiful dress features subtle metallic embroidery, a zig-zag hem and a chiffon skirt with a layer of tulle perfect for twirling the dance floor.
The dress is no longer listed on the Chi Chi London website. It was also previously available on the Littlewoods website.
A John Lewis spokesperson said: “We removed this product from sale as soon as it was brought to our attention, and we apologize for the inconvenience it caused.”
independent Contact Littlewoods and Chi Chi London for comment.