E-commerce in Africa is growing rapidly and its potential remains huge as more people come online. Across sub-Saharan Africa, 303 million people, about 28% of the population, are connected to the mobile internet, according to the GSMA 2021 Mobile Economy. TransferThis number is expected to rise to 40% within three years.
With more and more people online, and shoppers increasingly choosing to purchase goods online, e-commerce platforms are set to see a rise in the number of orders placed and the value of merchandise purchased – as happened recently with Jumia.
a Securities and Exchange Commission (second) Transfer Presented by the African e-commerce platform on Tuesday, it shows that the value of merchandise sold on its platform during the Black Friday season has grown by 30 percentage points this year to reach $150 million.
The Jumia Black Friday sale started in 2012 and runs from the first Friday in November until the end of the month. Orders placed during that period increased by 39 percentage points to 4.3 million, and the number of Jumia merchants increased by 11 percentage points to 46,000. Jumia It also scored 40 million unique visitors, an increase of 27 percentage points over that period.
As I mentioned recently, more The popular products on the site were consumablesAnd Followed by the elements of beauty and fashion. It comes after the e-commerce platform launched more dark stores to expand its grocery category — which according to Q3 results It seems to be paying off, but the profitability of the NYSE-listed company is still a long way off.
“Our customers are increasingly turning to Jumia for their daily needs with the top three categories of the fastest growing physical goods by volume, Fast Moving Consumer Goods (“FMCG”), followed by Beauty and Fashion,” Jumia’s website said in the Securities and Exchange Commission (SEC).
In a previous interview with TechCrunch, Jumia attributed the shift in shopping habits to stay-at-home restrictions that have fueled the need for online shopping as well as a young population rushing to adopt new trends and the increasing penetration of smartphones and internet online. the continent. Smartphones contribute the largest percentage (75%) of traffic to an e-commerce site, which means that the more people connect, the more online shoppers will be. Nigeria, South Africa and Kenya account for the most online sales on Jumia.
Packages delivered by Jumia Logistics, which operates the delivery business during the Black Friday season, reached 5.3 million, which Jumia said was “more than double the average monthly package volume in the first 10 months of 2021”.
Jumia is currently the largest e-commerce platform in Africa, leading hundreds of other platforms, including Nigeria market in Africa, South African market and Bidorbuy. The e-commerce platform is available in 11 markets across Africa, including Algeria, Senegal, Tunisia, Ivory Coast, Uganda and Morocco.