You had to be there – I mean 2016, 2017, and 2018.
As Colin Kaepernick and Eric Reed spearheaded a growing movement that left players, coaches and even some team owners kneeling in the name of racism and police brutality – fans ran to social media and shouted from the stands about how they would forever avoid/boycott the NFL due to the players’ demonstration. Or because of the way Kaepernick and Reid were rejected.
It was all a lie.
according to Sports Business MagazineNFL games made up 75 of the 100 most-watched TV shows last year, as no other professional sports league in America topped the top 100.
The Super Bowl, NFC Championship, AFC Championship, Raiders/Cowboys on Thanksgiving, Buccaneers/Saints NFC made the top 5 viewers in 2021. Other sports programs that made the Top 100 were from the 11 Summer Olympics, and seven football matches Collegiate, two college basketball games. The NBA, MLB, and NHL have not received invitations.
So much about this “lower ratings” that Kaepernick has caused.
“We did research and it was relatively proprietary research, to be honest with you,” CBS Sports President Sean McManus said in 2017 About the effect of kneeling on ratings. “But I think if you look at some of the reasons why the NFL viewership went down last year, [kneeling] It is the reason mentioned by a good number of viewers. It’s something they don’t find attractive or convincing in their football coverage. What is the magnitude of this factor? I really dont know. But it was one of the factors that I think may have led to a slight drop in ratings last year.”
But even so, McManus was smart enough to know that the “reasons” behind some not getting caught wouldn’t last.
“Listen, I think the ratings will come back. But you have to look at that relatively speaking: The NFL ratings are still by far the sexiest property of all TV by a huge margin. The fact that ratings are marginally lower is troubling, but nobody panics. And he says the NFL is slipping in terms of popularity or in terms of dominance, relatively speaking to what’s on TV.”
American football is like racism and voter suppression. That’s why watching the Super Bowl is the one thing this country does in unison. And when a sport has a grip like that of a country, people will always chime in regardless of whether the players are kneeling or standing for a racist song before kick-off.