The ads for the sex games site that led to the US blackout on an Olympics qualifier will be removed from the ice and replaced with “#equalityforall”.
The sensational site Easy Toys and the World Curling Federation said Friday they have reached an agreement to bring the live stream back to the United States and Japan, with broadcasters deciding that references to the company were too racy for a curling audience. The event in the Netherlands will determine the last remaining spots in the net stadiums in Beijing 2022.
“During an Olympic qualifying tournament, of course, it should be more about the sport, not the sponsor,” Eric Idema, CEO of parent company EasyToys EDC, said in the statement, which was emailed to The Associated Press and translated from Dutch. “Curling deserves it too, as a sport that is one of the few mixed sports that is so ahead of its era. In fact, just like us.”
The tournament started on Sunday with mixed doubles, but US fans were unable to watch the local live stream due to what the World Curling Federation described as an “ongoing sponsorship rights issue”. Still available was the international live broadcast where Viewers can see the EasyToys logo that is safe to work on ice and on advertisements around the rink; The name of the company is also included in the hog line specifying where the curlers should fire the stone.
“We had hoped that our vision would break the taboo that still exists in many countries on both sexuality and our industry,” said Idema. “It’s unfortunate that adjustments are now needed to bring the sport to the masses.”
According to the company, when the tournament resumes on Saturday, “nearly all” of the EasyToys logos – which depict the pair of hearts found in the company’s name – will be removed from and around the rink. You will remain on one sheet and the “EasyToys Pink” pig stripes will remain.
Instead, the ice will contain a file The hashtag calls for equality.
“With this slogan, we still wanted to start a conversation about sexual health and the importance of safe and enjoyable sex for everyone,” said Idema. “In many countries this conversation is in full swing, but the boycott assures us that we must continue to work on this topic to normalize it to a wider audience.”
The event in Leeuwarden, 90 minutes north of Amsterdam, is a last-chance qualifier that will send two teams in mixed doubles and three men’s and women’s teams to Beijing in February. US pair Chris Bliss and Vicki Bersinger qualified in mixed doubles, along with a duo from Australia; There is no US team in the other divisions because the Americans have already qualified for the Winter Games.
“Easy Toys and the World Curling Federation have entered into a sponsorship contract for this event in good faith, based on the shared values of equality and respect for all,” the international governing body said in a statement.
“Legal guidelines along with social norms that influence broadcaster policies in certain parts of the world have proven to be a complex barrier to the presentation of this tournament,” WCF said. “This measure has been taken to avoid further distractions for our athletes as they pursue their dreams of reaching the top of our sport.”