UK Watchdog Investigating ‘Greenwashing’ In Fashion

By Morgan Conley (January 14, 2022, 3:53pm EST) – The UK’s antitrust watchdog announced Friday that it was looking into the environmental claims of fashion companies to weed out companies it believes are “laundering their operations”. in a way that violates consumer protection law.

The UK Competition and Markets Authority said in a statement that its review of the fashion retail sector follows the issuance of guidance aimed at helping companies comply with the country’s consumer law when using their environmental footprint to market their products. Misleading ‘green credentials’ use to influence customers’ purchasing choices cannot…

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