With Noom, Weight Loss Isn’t About Calories and Meal Plans. It’s About Your Mind.

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We are all so busy and rushed for work, family, and other responsibilities that it’s easy for important life issues to get out of the way. All we have to do is take a look at her creepy waistline to confirm that sad fact.


Maintaining a healthy lifestyle is not easy, especially for those who are not blessed with pure genes. Weight is a constant concern for nearly two billion people worldwide, which can lead to many of them falling into an endless cycle of ineffective dieting and disappointment.

Nearly 45 million Americans follow a diet each year — and it’s estimated that as many as 95 percent of these diets fail. Most of these diets focus on fixed numbers, counting calories consumed, calories burned, and metabolic rates that end up turning weight loss and healthy living into a math problem.

But as most of these patients attest, weight loss isn’t just a math problem. In many cases, the problem is mind based. Noom knows it. This is why it addresses the improvement of physical health and appearance by strengthening the mind at the same time.

Noom provides psychology-based weight loss.

Noom launched its program in 2016 to highlight its new approach to guiding users to better, healthier lifestyles. Its success can largely be attributed to one of Noom’s core beliefs: it’s not enough to change what you eat. Those committed to a healthy new life also need to change the way they think about eating.

New users start with the basics, and take a short quiz that delves into their current eating and activity behaviors, as well as their ultimate health goals. With these details, Noom creates a personalized health plan that strikes a three-dimensional balance between smart eating, adequate exercise, and sound mental well-being to keep the regimen on track and functioning. This way, users not only lose weight, but also learn the tools to maintain their weight loss and a healthier lifestyle for years to come.

With the 16-week Noom programme, education comes first, often with short essays and quizzes. While other weight loss plans focus on meal plans and exercise regimes, Noom begins by educating users about what healthy eating is. There are no forbidden foods in the Noom plan, but its education teaches users how eating “red” foods that are high in calories and low on nutrients like bacon, chips or pizza can affect their goals as opposed to “green” foods like vegetables, fruits and grains full.

What Noom understands is that eating chips and pizza is often done out of habit as a convenience. Noom focuses much of its philosophy around helping users understand why they made that choice. When users realize that their unhealthy choices are often related to stress, daily routines, or even childhood connections, they are often able to make healthier choices about their future.

Meanwhile, healthy patterns are promoted through each user’s personalized personal trainer, tasked with motivating the user toward their goal and helping them overcome obstacles that emerge during the journey, Noom says. Users are also encouraged to connect with their peers in virtual support groups to keep each other accountable and provide encouragement to lead the healthy lifestyle they crave.

Download the Noom app.

All of Noom’s teachings and enhanced support are found on the Noom platform, which also serves as an easy way to log the foods you eat and the exercises you do each day to stay on target and reach your target weight on schedule.

New users can now begin their path to a healthier, happier future by going to the Noom website, taking a pre-test, and checking out their customized plan today.


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